About Us

Mission Statement - To inspire, equip & enable Australians with the best value and broadest range of outdoor adventure and sporting products! Our products are designed to hold up against harsh Australian conditions and be of high quality and great value. Anaconda is your one stop adventure retailer, being the destination for all your equipment needs.

Anaconda was founded in November 2004 by an Australian retailing family. Anaconda's founders were concerned that Australia's outdoor and adventure culture was in decline, with many people seeking their leisure and entertainment indoors. This family, who love the outdoors themselves, realised that Australia really didn't have a one-stop-shop for outdoor and adventure equipment. This is how the vision of Anaconda - Australia's largest camping and adventure superstore - was born.

Anaconda is not just a retail store, it's an experience. We have the largest range of outdoor products in Australia and source the best gear locally and internationally. Our gear is offered in an environment where visitors can take part in great activities and get the best local advice for their adventures.

Anaconda only recruits passionate experts to manage our stores - experts in camping, hiking, fishing, four-wheel-driving, cycling, kayaking, snorkelling, diving and rock climbing.

Trying and testing the equipment we sell is a big part of the Anaconda ethos. All our team members, much like our founders, are seriously passionate about the outdoors and adventure.

We are all about innovative experiences and in 2022, we launched our first Anaconda Adventure HQ store. This industry first concept is more than just a store, it features a fishing stimulator, ski stimulator, boat jetty and massive casting tank, tent floor, full sized camper trailers and of course the biggest and best range.